The power
of tradition

Introducing the new OCB Natural Range: OCB Bamboo. Unbleached paper made of sustainably harvested bamboo. Calligrapher and artist, Mitsuru Nagata, redraws the red kanji found on the OCB Bamboo booklet: this traditional Japanese character means “Blessing and luck”.

Agency Common Sense

Produced by Finesse Films

Team Natalia Aznar & Mitsuru Nagata (artist)

Client OCB Rolling Papers

Year 2021

Behind the scenes

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